Design & Engineering for
Cycling


Welcome to Tete de la Course


We unite design, engineering, customer outreach, and cycle advocacy to create branded programs that offer cyclists a more fully-lived experience.

Product design

We are cyclists at work and in life, inspired to reach into the future. We believe this gives us a more stable, qualitatively better platform than market research, essentially transient and superficial.

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Brand&Graphic design

Knowing the entire purpose of the product, its user and the brand, gets us on the best position to design an effective product communication and a positive experience of the brand at every point where your customers touch it.

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3D Rendering

3D rendering images and videos are the key in analyzing and showing the final appearance, features and advantages of the product, as well as the best tool for digital product communication.

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Our Work


Along the years we've worked with dozens of awesome clients from all over the world. Below you'll find the ones we can show.

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3t         orbea          fit4bike           GES         logo vervecycling          Fulride         forum          Baibike

What we do


As designers, we base our insights in a profound understanding of our fellow enthusiasts and target product design closely to their particular needs. At the same time we are not afraid to reach outside the immediate field for design solutions that are clearly better.

Our holistic approach, synthesizing brand, marketing, and product, promotes better communication between agents, enhances design fit and quality, and improves overall system consistency. The outcome: better visibility and greater perceived value.

Product design

No dreamers, we are disciplined engineers using the best available tools to translate inspiration into real products. We know about ‘state-of-the art’ technologies, and use them to keep a tight grip on process.

Design definitions are fully worked so as to eliminate design-manufacturing miscommunication, a common source of production quality issues, specially in outsourced manufacturing. Additionally, this means the intellectual property (IP) in product designs remains in-house.

User & market analysis
Concept sketching
3D modeling
Technical definition
Prototyping
Field testing
Manufacturing monitoring

Brand&Graphic design

Enthusiast cyclists are very aware of the equipment brands they choose. When their experience of a brand is positive, they can be the best possible brand advocates. Projecting a positive experience of the brand at every point where your customers touch it, is key to success.

Our method is to design and develop your branding plan alongside product design. You can go to market with an integrated approach that gives your customers more, and they in turn will support and advocate the brand.

Briefing methods
Brand design
Applications (Contact points)

Product graphic design + manufacturing def.
Visual product communication

3D Rendering

3D rendering images and videos are the key in analyzing and showing the final appearance, features and advantages of the product, as well as the best tool for digital product communication.

3D rendering
3D animation
Image & Video editing

Who we are


We are two partnered specialists united by a common passion: to make cycling more intense and fulfilling.

Antton Zubia

Antton Zubia

Designer & Engineer

Detail-oriented, meticulous, and a perfectionist, Antton is a living compendium of cycling history and technology. His blend of knowledge and innovative thinking makes him a key agent for the most challenging projects. A fierce road cyclist, he is also into product rendering, 3D animation, video and photography.

Jon Ander Ortuondo

Jon Ander Ortuondo

Designer & Engineer

Determined, focused, and cross-disciplinary, Jon is the logic that glues the project agents together. He has an instinct for the market, a flair for branding, and designs products riders love. If you’re the client, call him. If he’s out in the woods on his MTB, he call you back directly.

Get in touch with us!

We're always on the hunt for new, creative projects. If you want to talk about the ideas for your business, or if you just want to visit us and say hello, don't hesitate to send us a message via the form below.